Superhuman

Sometimes we advise founders of B2B startups to take over-engagement to an extreme, and to pick a single user and act as if they were consultants building something just for that one user. The initial user serves as the form for your mold; keep tweaking till you fit their needs perfectly, and you'll usually find you've made something other users wa... See more

At Superhuman, we set a very concrete goal: get to Inbox Zero. But the goal must also be achievable, which is why we onboard our users.