Superhuman

Build it (well) and they will (eventually) come.

the more and better access everyone has to tools, resources, etc, the clearer it becomes that the final boss bottlenecks are courage, imagination and giving a shit

Surprising fact: To create something truly great you have to repeat a small number of powerful words over and over again

if you're insanely talented at something but nobody gets it, it's worth paying someone who's insanely talented at marketing/comms to translate, frame, package that talent into something that people appreciate