Substack generates 1 in 3 new subscriptions on the platform

• The Substack iOS app — a seamless space for readers to explore the Substack ecosystem


• Writer and reader profiles — discover new Substacks through the reading lists of writers (and readers) you trust


• Expanded leaderboard categories and improved search — simple ways for readers to discover new publications


• Twitter connections — readers who follow you on

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Here are some of the tools we’ve built that make it easier for writers to get new subscribers and for readers to discover and fall in love with Substacks they might otherwise not have found:

That means a significant portion of new free and paid subscriptions are coming from readers who discovered your writing through the Substack ecosystem.

Today, more than 30% of all new free subscriptions and around 10% of paid subscriptions to Substacks come from within our network.