it is a mode we live in where you have to think of content or information as a resource. And doing so means that in some ways you’re producing or consuming in order to cultivate a position, rather than treating content as something out there to be curious about, to be fascinated by, or to love.

A core strategy of what we build at Metalabel is based on the assumption that CONTEXT is queen.

Posting can be fun, entertaining, and even enlightening. But when we want to share a creative act we went deep into the void to create, we owe our work more than a post. We owe it a RELEASE.

A RELEASE is a richer and deeper expression of an idea. A release is not just the work, it’s anticipating the work. There’s an invitation to become part of it i... See more

When content production and distribution is infinite, the important aspect is its primary function in crafting and proliferating culture*.* In other words, the value of content today comes primarily from its use in cultural production.

Meaning and point of view are essential for anything worthy of our attention. It’s about a sense of purpose and personality that goes beyond mere information transmission. It’s about paying attention, and not outsourcing observation. In a world increasingly populated by auto-generated content, the combination of substance and style will rise above

We no longer lack tools for creating content. When content production and distribution is infinite, the important aspect is its primary function in crafting and proliferating culture*.* In other words, the value of content today comes primarily from its use in cultural production.