Subscriptions Is Perfectly Fine; But Community Can Give You More

Instead of focusing so heavily on content expansion, creators and publishers need to be thinking about building features they can provide their most loyal customers-- the subscriber. The goal should be to have subscribers identify directly with the creator and feel invested in their work.

The goal is to make people feel like they’re a part of something — and like you’re part of their identity. And the payoff — if all goes well — is in the form of fierce loyalty, word-of-mouth promotion, organic curiosity and attention, higher lifetime customer value and share of spend, lower acquisition costs, etc.