Subscribed: Why the Subscription Model Will Be Your Company's Future - and What to Do About It

OPTIMIZE YOUR PRICING AND PACKAGING

LAUNCH INTO A NEW SEGMENT

The churn rate for companies employing usage-based billing is about 10 percent less on an annual basis: 26 percent for usage-based billers in comparison with 37 percent for non-usage-based billing companies. These lower churn rates reflect higher customer satisfaction and engagement with companies that fulfill the central tenet of the Subscription

The music industry is managing three transitions at the same time: from physical to digital, PC to mobile, and download to streaming.

The new business model imperative is to grow and develop a dedicated subscriber base. In the retail sector, that translates to establishing a digital identity with your customer that encourages discovery and engagement, as well as the delight of a compelling physical retail experience. The new winners are using their physical stores as extensions o

Ngenic is helping itself (and others) succeed by providing value in a crowded market and offering different pricing and packaging bundles to different kinds of clients. That’s a lesson for all of us.

POSITION Web & Social Media Public Relations Events ACQUIRE Sales Teams Reseller Channels Self-Service DEPLOY Implementation Customer Training Customer Adoption RUN Account Management Technical Support Customer Success EXPAND Increased Consumption (Upsells) Increased Capabilities (Cross-sells) Customer Evangelism PEOPLE Recruiting Onboarding &a

I think everyone would agree that brands are still very important, but today you communicate your brand through experiences, not ads. The best sales pitch for Netflix is binge-watching a great Netflix show. The same principle applies to buying glasses from Warby Parker. Or conducting a Google search. Or looking up a prospect on Salesforce. At the s

The surprising result is that companies that use just a small amount of usage-based billing in their revenue mix (less than 10 percent) grew more than twice as fast on average as companies that did not employ usage-based billing at all.

You want to create your version of an art gallery, where the goal is to walk the viewer through three rooms in sequence. Room One really isn’t about your company at all—it’s about the context of your company. It’s about what you see going on in the broader commercial world that makes you relevant. Once you’ve established the context, only then do y