Style Is Consistent Constraint

Oscar Wilde once said:

“Consistency is the last refuge of the unimaginative.”

When it comes to ideas, I agree — allow your mind to be changed. When it comes to process, I disagree. Style emerges from consistency, and having a style opens your imagination. Your mind should be flexible, but your process should be repeatable.

Style is a set of constraint... See more

Your mind should be flexible, but your process should be repeatable.

Style is a set of constraints that you stick to.

Having a style collapses hundreds of future decisions into one, and gives you focus.