Struggling with content consistency? Read this.

How Do You Consistently...

We learned the hard way that new products are hard enough to figure out, and we should make as many things as familiar as possible. Again, life and new products are hard enough. When you can use a familiar term instead of being original, do so. Never opt for a solution that is more creative but less effective.

When you put it all together — power over who gets through to you, purpose-built boxes for the different flavors of emails, dedicated workflows, strong privacy protections, and an innovative, integrated calendar — it’s like magic .

with AI taking off, creativity matters more than ever i'm working on a talk on why we should all be more like Rick Rubin, slides below: https://t.co/ospveiB3XT

If you want your brand to matter, ask yourself if the story you are telling is one that lives. Can your users make the story their own? Is there an emotional connection between the story and your audience? Does the story give your company a platform for growth and expansion, or has it tied you to unchanging expectations?