Streaming Enters New Phase Of “More Stable Growth” As Ad Tiers Gain Traction & Subscriber Churn Reduces, Study Says
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Streaming Enters New Phase Of “More Stable Growth” As Ad Tiers Gain Traction & Subscriber Churn Reduces, Study Says
Yet another source of profit pressure will be much higher churn, due to much lower consumer switching costs.
Doug Shapiro • One Clear Casualty of the Streaming Wars: Profit
This is why streaming Netflix, Disney Plus, and HBO Max keeps getting more expensive
Emma Roththeverge.com/cdn.vox-cdn.com/uploads/chorus_asset/file/23923974/acastro_STK072_04.jpg)
What’s most impressive is that Netflix has increased prices many times in the last decade, on the order of ~10% each time, with little evidence of increased churn.
Alex Taussig • Firehose #182: 💰 Subscription addiction. 💰
After announcing financial results for a difficult quarter, in which Netflix lost subscribers for the first time in a decade, Mr. Hastings told investors on Tuesday that the company planned to look into a lower-priced tier supported by ads “over the next year or two.”