STRATSCRAPS_v99
Culture, Relevance and Death: A Creative Strategy Seppuku
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from paul millerd:
In the corporate world impact was so commonly tied up with top down ideological plans and i saw over and over again that they didn’t pan out.
If someone reads my book says they like it, and found it useful cool. I receive that compliment. But trying to come up with some random abstract big number of people I want to reach? It’s
... See more→ Trust that unconnected sparks electrify the work. Seemingly random inputs from art, history, nature, culture and beyond can jolt a strategy alive in ways category research on its own never will.
→ Ground strategy in deeper currents and primal truths. Human experience loops through the same themes across time and culture. When you tap into those... See more
→ Ground strategy in deeper currents and primal truths. Human experience loops through the same themes across time and culture. When you tap into those... See more
Heidi Hackemer • Strategy is shrinking — and how to fight back
When culture and the subjects studied are inherently messy, esoteric, and subjective, it’s challenging to quantify and clearly tie financial value to cultural concepts and their relevance. While endlessly attractive and provocative, the philosophical nature of cultural analysis is futile unless it’s developed and delivered with a problem-solving... See more
Matt Klein • The Radical Potential of Semiotics & Cultural Strategy
