
STRATSCRAPS_v184


The way I’ve seen great work made isn’t using any sort of design process. It’s skipping steps when we deem them unnecessary. It’s doing them out of order just for the heck of it. It’s backtracking when we’re unsatisfied. It’s changing things after we’ve handed off the design. It’s starting from the solution first. It’s operating on vibes and intuit... See more
Jenny Wen • Jenny Wen — Don't trust the (design) process
From Brand Strategy to Brand Anarchy
withinsight.substack.com