Strategy Over Creativity With Will Poskett
That's right. I keep going. Something in what you were just talking about reminded me of, you talked about how you're about cultural futurism now. Is that a recent shift or how did you find that place? And what does that mean in how you work?
It is and it isn't. We've always been doing our work like this, where it's always predictive. The whole... See more
It is and it isn't. We've always been doing our work like this, where it's always predictive. The whole... See more
Peter Spear • Jasmine Bina on Prediction & Brand
My observations about media since 2015:
- If you’re B2C, you’re in the hits business. If you’re in B2B, you’re in the insights business.
- Advertising is a bad business model unless you’re a platform. But it’s a necessary business model to prevent information inequality.... See more
Alex Liebermanx.com3. Different Approaches, Different Advantages
If Sharp’s theories were truly universal as he posits, every company would pursue the Diageo approach to brand strategy. They don’t, because different relationships between what brands stand for and the innovation they undertake reveal distinctly different advantages to exploit.
Diageo brands stand for... See more
If Sharp’s theories were truly universal as he posits, every company would pursue the Diageo approach to brand strategy. They don’t, because different relationships between what brands stand for and the innovation they undertake reveal distinctly different advantages to exploit.
Diageo brands stand for... See more