• We have less time to do the work.


• We’re catering to an algorithmic context where data points have become a proxy for human insight and frameworks have become stand-ins for stories.


• Strategic creativity, qualitative dives and non-linear thinking are often assumed to be time-wasters when the pressure is on.


• Strategic explorations are narrowing to the

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Because as we’ve sped up, as we’ve gotten dulled by algorithmically-driven content and creativity, as we’ve nestled into our bubbles and shied away from challenge, as we’ve been subjected to yet another sequel versus something new, as we’ve slowed up on reading and grappling with complex concepts... I fear we’ve stopped yearning for truly expansive... See more

Get in the practice of first experience

If this work/brand/company is wildly successful, what change do we see in the world?