Strategy in an Age of Uncertainty

Those who succeed combine stable design elements with dynamic elements that change as markets change and strategy changes. It's a rare opportunity for organizations to identify their stable backbone and set them up so that they can change dynamically. Successful leaders and successful companies use these changes to "rebuild the future"—but a landsc... See more

Rarely, if ever, is it possible to figure out everything that will eventually matter at the very start. Change, then, is inevitable, and the capacity to change is critically important. But continuity of direction makes effective change more likely. There is no denying that dumb luck has played a role in some extraordinary business successes. But, a

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The point of this example is to demonstrate three things. First, the process of strategy is not a linear process but an iterative cycle. The climate may affect your purpose, the environment may affect your strategy and your actions may affect all. Second, acting is essential to learning. Lastly your purpose isn’t fixed, it changes as your landscape... See more