What Does Strategic Creativity Look Like?

• Showing up every day to make progress on a novel you are planning to publish

• Checking your analytics to see what types of content is performing best

• Jumping on trends in a fun way to boost engagement

• Thinking about how you might be able to market a product before you commit the time to making it

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Andy J Pizza’s Two Types of Creating

The first type is strategic creativity : starting with the end in mind. It’s figuring out the pieces of the puzzle, knowing what the finished product will look like.

The second type is exploratory creativity : starting and not knowing where you’re going. It’s sitting down to paint and following your inspiration,

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How to Tell If you Need More Exploration…

• You regularly feel burned out

• Showing up to create feels like a grind . There’s no joy in it.

• You find yourself procrastinating more than usual

• You’re only writing stories in a certain genre because it seems to be popular right now

• It’s been a while since you let yourself make “shitty art”

• You feel

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