Strategic Foresight vs. Competitive Intelligence — Futures Platform

Research has found that strategic foresight has a significant impact on an organisation’s bottom line – those who think about the future could be looking at up to 33% higher profitability and 200% higher market capitalisation within their industries.

Foresight supports designing for tomorrow, not today. Designing with the future and emerging issues in mind can lead to revolutionary product and service offerings today- if you dare! With the rate of change we are collectively experiencing, if you design for today, you run the risk of the products and services being obsolete before they hit the sh... See more

For that reason, strategic foresight should be horizontally positioned, working with different units like marketing, finance, operations and product development, to ensure that the company collectively knows where to play, how to win, and crucially, will be prepared to adapt in uncertain business climates. New strategic foresight teams, with busine... See more