Here's the part that separates good strategy directors from great ones: you're not just managing the current project, you're improving how projects get managed.

Maybe that means suggesting a different review structure. Maybe it's introducing new ways to test ideas early. Maybe it's changing how feedback gets collected and processed.

Strategy... See more

Most Briefs are wrong about something.

The truth is, most briefs are wrong about something. Not completely wrong, but wrong enough that good creative work requires course corrections along the way.

If you can’t admit this, and deliver a brief anyway, you are doomed to become the hurdle rather than the bridge.

The best strategists understand that... See more