As storytellers, we never add something to a story that was not already there.

Oddly, the negative is almost always better than the positive when it comes to storytelling. Saying what something or someone is not is almost always better than saying what something or someone is. For example: I am dumb, ugly, and unpopular. I’m not smart, I’m not at all good-looking, and no one likes me. The second sentence is better, isn’t it?

Rule #1: You must not get attached to any one idea.

That is what the story is about. Not a step-by-step accounting of Charlie’s birth or the harrowing potential of a placental abruption, but a look into the horror and the beauty of the unexpected. A little moment hiding within a big event.

Instead of memorizing your story word-for-word, memorize three parts to a story: 1. The first few sentences. Always start strong. 2. The last few sentences. Always end strong. 3. The scenes of your story.

The milk cans represent the setup, and the ball is the punch line. The more milk cans in your tower, the greater potential laugh. The better you deliver the ball, the more of that potential will be realized. The trick is to work to the laugh by using language that carefully builds your tower while saving the funniest thing for last.

A written story is like a lake. Readers can step in and out of the water at their leisure, and the water always remains the same. This stillness and permanence allow for pausing, rereading, contemplation, and the use of outside sources to help with meaning. It also allows the reader to control the speed at which the story is received. An oral story

Every story contains omissions.

Nevertheless, there are times when you might want to tell a success story, and when you do, there are two strategies that I suggest you employ. 1. Malign yourself. 2. Marginalize your accomplishment.