
Story: Style, Structure, Substance, and the Principles of Screenwriting

way that when the audience first sees them, they have one meaning, but with a rush of insight, they take on a second, more important meaning.
Robert McKee • Story: Style, Structure, Substance, and the Principles of Screenwriting
The trick is not to be a slave to your ideas, but to immerse yourself in life.
Robert McKee • Story: Style, Structure, Substance, and the Principles of Screenwriting
the honest answer is always correct.
Robert McKee • Story: Style, Structure, Substance, and the Principles of Screenwriting
Comedy is pure: If the audience laughs, it works: if it doesn’t laugh, it doesn’t work.
Robert McKee • Story: Style, Structure, Substance, and the Principles of Screenwriting
Life teaches this grand principle: What seems is not what is.
Robert McKee • Story: Style, Structure, Substance, and the Principles of Screenwriting
alternation between tension and relaxation is the pulse of living,
Robert McKee • Story: Style, Structure, Substance, and the Principles of Screenwriting
Screen dialogue demands short, simply constructed sentences
Robert McKee • Story: Style, Structure, Substance, and the Principles of Screenwriting
Love them all without losing your clearheadedness.
Robert McKee • Story: Style, Structure, Substance, and the Principles of Screenwriting
With rare exceptions, unrecognized genius is a myth.