Story Driven: You don't need to compete when you know who you are
Why had the company started?
Bernadette Jiwa • Story Driven: You don't need to compete when you know who you are
We like to believe that change happens at the centre, that it begins at the seat of power. We’re wrong. All change happens at the edges. It starts with the first person who decides to expose a truth. In doing so, they rewrite the story.
Bernadette Jiwa • Story Driven: You don't need to compete when you know who you are
The story-driven company thrives because its people have a collective narrative identity that gives them a sense of purpose and creates a cohesive culture.
Bernadette Jiwa • Story Driven: You don't need to compete when you know who you are
- BACKSTORY: Your journey to now. 2. VALUES: Your guiding beliefs. 3. PURPOSE: Your reason to exist. 4. VISION: Your aspiration for the future. 5. STRATEGY: The alignment of opportunities, plans and behaviour: how you will deliver on your purpose and work towards your aspiration, while staying true to your values.
Bernadette Jiwa • Story Driven: You don't need to compete when you know who you are
PURPOSE AND VISION—Where you’re going and why. STRATEGY—How you’re going to get there. TACTICS—What you do along the way.
Bernadette Jiwa • Story Driven: You don't need to compete when you know who you are
‘Testament of a Furniture Dealer’—an extraordinary eight-page manifesto outlining his vision and business philosophy (the PDF is still available online today).
Bernadette Jiwa • Story Driven: You don't need to compete when you know who you are
For them, success is now—the alignment of thoughts, beliefs, intentions and actions. The journey is part of their success.
Bernadette Jiwa • Story Driven: You don't need to compete when you know who you are
we are more likely to make progress when we believe in the significance of what we’re doing.
Bernadette Jiwa • Story Driven: You don't need to compete when you know who you are
The Theory of Self-Determination explains that human nature exhibits the inherent growth tendencies of effort, agency and commitment. We are driven by our innate psychological need for competence, relatedness and autonomy. We are hardwired to fulfil our potential. We choose to do things that don’t directly or materially benefit us because it feels
... See moreBernadette Jiwa • Story Driven: You don't need to compete when you know who you are
Small Giants, an investment fund that supports and nurtures business and other organisations that have the potential to change the world—to be great, not just big.