Story as the interface we use to make sense of the world

Humans are a story-telling species. The stories we tell ourselves and each other guide how we live in and relate to the world. They are the social technology through which we make sense of the world and give meaning to our lived experiences. Like the mycelium that runs below our feet, stories are everywhere, threading and reshaping our reality, eve... See more

That’s how we find what we need: We start with ourselves. Our personal experiences. Our observations of the world. Our successes and failures and everything in between. From there, we find stories, and from those stories, we can find the content we need to connect, communicate, and convince. Almost all my metaphors are personal stories or anecdotes

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