Few, if any, of this moment’s apparently unstoppable tech platforms will survive for long. The people on them will eventually leave—when they’re forced to do so by the continuous degradation of their experience, or because they’re forced to do so because their governments put the hammer down, as Brazil recently demonstrated—or sometimes when they... See more

With hindsight, I feel the reason Svpply never grew into anything substantial is because we misread the opportunity. Smallness was the steam that drove our engine and we opened the gasket.

The familiar social network pattern is to aspire to convert the whole world into a member.

We think there’s room for a different approach. A social network that’s

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But what’s interesting is that even the people who do expect this sort of exodus don’t seem to believe that there will be another  single, unified  platform that just replaces Twitter. The look and functionality of the original is simple to replicate, but no one seems to think that everyone will just move to New Twitter; everyone seems to expect

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