Stop Trying to Make Social Networks Succeed

Success here will come down to implementation details. The incentive structure, funding sources, size, goals, moderation approach, and community management philosophy of these networks will determine their long term viability as both businesses and communities. Whether coming at it from the angle of social media, brand, or content creator, building... See more

The only way to beat them is if a new social network has such a massive advantage in quality of content and interactions that people start straddling both until the original network dies.