Like angel investments in the Bay Area, when you add social and experiential value to other asset classes like stocks, sneakers, and cryptocurrencies, price is divorced from hard math and becomes more emotional.

People are investing in themselves. This is especially true for younger generations, who view traditional careers as anathema. Red Bull wanted to work with Bryce Hall and Josh Richards, 21-year-old and 19-year-old TikTok creators each with 20 million followers. In a previous era, Hall and Richards would have been thrilled. Instead, they decided to ... See more