Robinhood, on the other hand, gives people control... maybe too much control. And so far, people are loving it. Robinhood has added 3 million accounts since the beginning of COVID, and those accounts are trading frequently.

Noble, Commonstock, Public, Finary — investing hobby

Young people don’t want to rent their time to corporations—they watched their parents and grandparents get burned during the Great Recession and again during the COVID pandemic. Why work within “the system” with capped upside when you can use your hustle and savvy to dictate your own fortune, and have equity upside?

New technologies and business models have made investing accessible. Anyone with a smartphone, for instance, can use Robinhood. Robinhood also popularized zero-fee trading, which forced the hands of brokerages like E*Trade and Charles Schwab. Commission-free trading is now the norm.