Steve Blank Why Entrepreneurs Start Companies Rather Than Join Them
The very best startup ideas tend to have three things in common: they're something the founders themselves want, that they themselves can build, and that few others realize are worth doing. Microsoft, Apple, Yahoo, Google, and Facebook all began this way.
paulgraham.com • How to Get Startup Ideas

Q: Startups are tough. Is it worth it?
Dustin Moskovitz co-founded Facebook and Asana. In the clip below, he walks through the common motivators of founders and why starting a company usually isn’t the best way to achieve their goals.
Motivator #1: Financial Outcome
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As a single entrepreneur I had a philosophy of, “ I live to work ” – nothing was more exciting or important than my job. Now with kids it had become, “ I work to live .” I still loved what I did as an entrepreneur but I wasn’t working only for the sheer joy of it, I was also working to provide for my family and a longer term goal of retir
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