Stealable Thinking: How To Borrow The Logic Behind Brilliant ideas – And Win Big
Very Good Copy: 207 Micro-Lessons on Thinking and Writing Like a Copywriter
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Cashvertising: How to Use More Than 100 Secrets of Ad-Agency Psychology to Make BIG MONEY Selling Anything to Anyone (Cashvertising Series)
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Advertising Headlines That Make You Rich: Create Winning Ads, Web Pages, Sales Letters and More
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