Steal Our Media Strategy

Instead, I stopped trying to fit myself and Every into an old model of what a founder, software startup, or media company needs to look like. Those are all old ideas, from an older context. They can be useful when needed. But they’re dry and dead.

I’ve just tried to be honest about who I am, what I want, and what I believe to be true about the littl... See more

Our modest goal with Substack is to help accelerate and amplify the advent of the culture future through a better media system. Culture is not just about getting what you want; it is about learning what to want. It shapes our values, beliefs, identity, taste, and how we relate to other people. And in turn, we shape it, when we choose what to pay at... See more

I define “creative risk” as the wild ideas in our mind’s eye that we would love to pursue, but don’t because the cost (time, money, reputation...) is too much to bear. As a result, we play it safe in the form of making sequels in Hollywood, emulating successful campaigns in advertising, and “staying in our lane” or what we’re comfortable with in ou... See more

In a world of atomization and disconnection, where the Age of Average surrounds us and dampens our spirit, we believe this approach is how we reverse the tides. We can choose the path of  less, but better.  We can reject the incentives nudging us to behave more like machines and factories. We can reclaim our humanity, approach our work as

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