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Our process stayed the same as always:
→ Look at the data
→ Study what actually goes viral
→ Build for speed and shareability
We landed on:
→ A recognizable figure
→ Fast-paced storytelling
→ Humor that rewards attention
→ Look at the data
→ Study what actually goes viral
→ Build for speed and shareability
We landed on:
→ A recognizable figure
→ Fast-paced storytelling
→ Humor that rewards attention
Paul Venuto • feed updates
Why YouTube packaging (titles, thumbnails) matters in an abundance-of-choice, recommendation-driven world, despite occasional pure-content virality.
TRANSCRIPT
And I think it's not so different from Hollywood, right? This is not some completely new concept where in Hollywood, however you package and present the movie, that's also why they package in a bunch of actors. They're like, okay, more people will come to see it if George Clooney's in it.
And more people will come to see it if we present the
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