Trends Synthesis Report

This report aggregates and synthesizes insights from several analyses on consumer trends in India. The contents are divided into three major sections: Dominant Trends in B2C and B2B, Emerging Consumer Trends with Business Implications, and Detailed Content Consumption Behaviors segmented by Gen Z, Gen Y, and Gen X. The report... See more

The first part of  this report looks at important vertical consumer categories, before we moe in the second part to more abstract and horizontal consumer trends that are unfolding