Nearly 40% of gamers make 6+ friends a year in online gaming, and the introduction of cross-platform and cloud-based gaming has enabled users to connect more freely without hardware restrictions. Game publishers are moving away from single player-based storylines and towards multiplayer worlds that allow gamers to connect more than they compete.

Fortnite had a number of rare attributes. It was the first mainstream AAA game that could be played on any nearly major gaming device globally, including two generations of PlayStations and Xboxes, the Nintendo Switch, Mac, PC, iPhone, and Android. The title was also free, which meant players didn’t have to buy multiple copies to be able to play on... See more