Startup Studio Playbook: For entrepreneurs, pioneers and creators who want to build ventures faster and with higher chance of success. Master the studio framework and start building.

Capital Intensity:

Define your core values and aspirational values: Values are principles or standards of behavior that show what is important in life to someone. A great company value needs to be maintained forever, applies to all areas of the company and to all team members and helps to make important decisions in the future.

Catastrophic impact of failure: When a traditional startup fails, all is lost. The collective knowledge of that team is gone, entrepreneurs face long recovery times. A studio is a platform where the impact of failure is greatly reduced. Even if a startup fails, the studio has the ways and means to reassign team members to new projects. So with ever

the top three values of the studio approach are: Focus on values and creation; Acceleration of the company building process; Making the team antifragile.

An easy exercise for this is to rate all ideas on a scale of 1–5 in three categories: How severe is the problem; How big is the market; The level of confidence — based on gut feeling — you believe you will be able to build something that is innovative and that can grow fast.

Midealab’s objective is to get ventures past the build phase in a relatively short period of time, with a solid product-market fit, sufficient funding and a strong dedicated team that can focus on growth.

Step 1: IDEATION: Creating and collecting new ideas - Continuous

Core Team

Internal Competition: Scarce central resources within a studio will lead to occasional conflict between your startups. To manage this, the Leaders of the organization need to set clear guidelines on how startups can access your core teams and what the default priorities are. Encourage regular discussions, for example Scrum-like standup meetings, so