Starting a Business Looks Drastically Different in 2024

Each year I’ve been self-employed I have underestimated the opportunities in front of me and it seems that there is still a massive disconnect between the quality of opportunities and the real and perceived “tax” that one needs to pay if they want to create online or leave the default path.

The more static and predictable the world is, the less narrative matters. Historically most businesses followed clear precedents and fit neatly into paths. If starting a restaurant, the potential range of revenue and costs is known. There are few surprises, so it’s easier to look at the current state of the business and know what it will look like ... See more

If the 90s was about thinking through your build, the 2020s is about thinking through marketing & distribution.

We’re emerging from a generation-defining event and there’s every reason to think in the years to come that the reinvention of work and what it means to be a corporation will change as much going forward as those did in the period following the return from the War.