
Starting a Business Looks Drastically Different in 2024

The Changing Venture Landscape. The World Around Us Is Being Disrupted… | by Mark Suster | Sep, 2021 | Both Sides of the Table
bothsidesofthetable.combothsidesofthetable.com
The Indie Era of Startups
bryce.medium.com
The mistake is thinking your startup idea is venture-scale and getting on the VC treadmill. Once you’re on the treadmill, here’s what changes:
- High growth expectations: VCs are looking for companies that grow big enough fast enough. If your business isn’t suited to this kind of rapid growth, it can lead to undue pressure and unrealistic expectation
Lenny Rachitsky • Your startup idea probably isn’t venture-scale
The End of Venture Capital as We Know It
theinformation.com
If the 90s was about thinking through your build, the 2020s is about thinking through marketing & distribution.