Start at the End: How to Build Products That Create Change

Pre-Suasion: A Revolutionary Way to Influence and Persuade

Robert Cialdini

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Misbehaving: The Making of Behavioral Economics

Richard H. Thaler

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Switch: How to Change Things When Change Is Hard

Dan Heath • 12 highlights

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The Personal MBA: A World-Class Business Education in a Single Volume

Josh Kaufman • 4 highlights

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You Should Test That: Conversion Optimization for More Leads, Sales and Profit or The Art and Science of Optimized Marketing

Chris Goward

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