Starbucks' Digital Dilemna

I think Starbucks is in a bit of a bind.

The company pioneered the consumer mobile app and the business — “Starbucks as a bank” — is so lucrative that Starbucks management might ignore the hard work of revamping the in-store experience.

Spoiler Alert: no one f**king wants a “Lavender Latte”. I don’t care how much alliteration there is in the name. Can we focus on getting a consistent Pike Place Roast? Or make sure every Starbucks meets a minimum interior quality (these Safeway locations are not working). Literally no one wants a drink that smells like a post-deuce toilet spray fre... See more