As tech and culture further co-mingle, we should expect more startups to follow MSCHF’s lead, using drops to win attention. In the process, programmatic methods may rise to contrive scarcity reliably, at scale, online.
Even if you don’t have anything to sell right now, you should always be collecting email addresses from people who come across your work and want to stay in touch. Why email? You’ll notice a pattern with technology - often the most boring and utilitarian technologies are the ones that stick around the longest. Email is decades and decades old, but ... See more
Today, the way we consume content is fundamentally changing. We no longer patiently wait for our favorite movie or shows to be released in theaters or on TV. We follow the actors of our favorite shows doggedly on Twitter, look for hints about the show on their Instagram page. We group chat with our friends about which actors were chosen, what plot ... See more