Yes, squads are friends empowered by digital tools, but this is much more than new chat apps and online "community platforms." This is the movement. Squaddom is about new ways of being together, learning, and making meaning in an increasingly complex world. Squads are groups fueled by vibes, memes, and values, but they are not mindless swarms.... See more

Squad culture is the antithesis of neoliberal individualism. Millennials are healing from decades of irony poisoning, rediscovering what it's like to have generative, exploratory relationships with one another. Younger generations are already imbued with extremely powerful squad energy, equipped with formative experiences in Minecraft, DOTA 2, and... See more