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Yes, squads are friends empowered by digital tools, but this is much more than new chat apps and online "community platforms." This is the movement. Squaddom is about new ways of being together, learning, and making meaning in an increasingly complex world. Squads are groups fueled by vibes, memes, and values, but they are not mindless swarms. Rath... See more

As SQUAD VIBES grow, so does the possibility of interdependence and resource sharing—social, emotional, financial. Trust brought by consistent socialization and self-recognition is a foundation for exploring what the squad is capable of together. SQUAD CULTURE has only just begun.

Group identity. Shared space. Vibes. These not only enable the creation of social capital, but strengthen the squad's capacity to organize, minimizing transaction costs and leading to greater productive capacities and resilience; this is "the nature of the squad."

playful exchanges produce trust, reciprocity, and VIBES—the ineffable group energy that squads value most. Accordingly, the core of squad production is the continuous production of the squad itself.

Squads value self-determination, not through individualism, but through collective maintenance and care for one another. Squads value creative expression, but celebrate the group rather than individual authorship. For the squad, the autonomous is always collective.

Group collaboration is now the strong default, putting squads at the center of social, cultural, and economic life. To paraphrase K-HOLE: today people are born as individuals, and have to find their squad.

the squad is more than a loose network of affiliations, it's a coherent body. A second prerequisite of squad formation is self-recognition. It's not you or me. It's Us. We. Ours.