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Squad culture is the antithesis of neoliberal individualism. Millennials are healing from decades of irony poisoning, rediscovering what it's like to have generative, exploratory relationships with one another.

Squad culture is the antithesis of neoliberal individualism. Millennials are healing from decades of irony poisoning, rediscovering what it's like to have generative, exploratory relationships with one another. Younger generations are already imbued with extremely powerful squad energy, equipped with formative experiences in Minecraft, DOTA 2, and ... See more

As SQUAD VIBES grow, so does the possibility of interdependence and resource sharing—social, emotional, financial. Trust brought by consistent socialization and self-recognition is a foundation for exploring what the squad is capable of together. SQUAD CULTURE has only just begun.

Group collaboration is now the strong default, putting squads at the center of social, cultural, and economic life. To paraphrase K-HOLE: today people are born as individuals, and have to find their squad.

Today's squads are expressions of digital locality and the new squad era forces us to reconsider the individuated logic of early social networks.

Group identity. Shared space. Vibes. These not only enable the creation of social capital, but strengthen the squad's capacity to organize, minimizing transaction costs and leading to greater productive capacities and resilience; this is "the nature of the squad."

Squad space is more than environment, it's a collective body, a shared cognition layer. Squad space is where market-moving trades are planned, conspiracies are conceived, and memes are spawned. Members of the squad may live in different geographies—but within this space, everyone is on SQUAD TIME.