The sprint is GV’s unique five-day process for answering crucial questions through prototyping and testing ideas with customers.

The goal of the design sprint is to help companies efficiently answer critical questions by requiring executives to dedicate five consecutive days of (nearly) uninterrupted concentration to the problem at hand.

The four-step sketch contains each of these important elements. You’ll start with twenty minutes to “boot up” by taking notes on the goals, opportunities, and inspiration you’ve collected around the room. Then you’ll have another twenty minutes to write down rough ideas. Next, it’s time to limber up and explore alternative ideas with a rapid