On Monday, you’ll map out the problem and pick an important place to focus. On Tuesday, you’ll sketch competing solutions on paper. On Wednesday, you’ll make difficult decisions and turn your ideas into a testable hypothesis. On Thursday, you’ll hammer out a realistic prototype. And on Friday, you’ll test it with real live humans.

The goal of the design sprint is to help companies efficiently answer critical questions by requiring executives to dedicate five consecutive days of (nearly) uninterrupted concentration to the problem at hand.