These carriers — whether proverbs, slogans, memes, or something not yet invented — have a special quality: they help us fill the void between what we can explicitly articulate and what we intuitively understand needs to change. They operate on our primal intelligence, creating pathways that make seemingly impossible futures feel within reach.

If our words create our worlds, what becomes possible when we treat language as a material we can shape, rather than a given we must accept?

seemingly fixed structures are just social furniture — arrangements we can question and reconfigure

This isn't just performative magic — it's belief magic that expands our sense of what's possible, our sense of our own power, and our capacity to move beyond dominant systems that keep us disenchanted. Words can function as spells that crack open reality, turning faintly emerging futures into brighter, bolder openings.

What if the words we have access to are part of what keeps potential energy trapped as yearning? What if our existing vocabulary isn't up to the task of bridging that gap?