The obvious benefit to working quickly is that you’ll finish more stuff per unit time. But there’s more to it than that. If you work quickly, the cost of doing something new will seem lower in your mind. So you’ll be inclined to do more.

The converse is true, too. If every time you write a blog post it takes you six months, and you’re sitting around... See more

The general assumption driven by these optimization models is always that faster is better. I think there are things we need to deliberately and consciously slow down for our own sanity and for our own productivity. If we don’t ask that question about what those things are, I think we’ll get things terribly, terribly wrong.

The faster you can collide your ideas against reality, the faster you get feedback. By increasing the speed at which you can act on the context, trying new things will become cheaper for you—and so you will take more risks, and extract more information from the context. Write faster, prototype faster, ask for feedback faster. Velocity is... See more