In a world where we can outsource productivity to technology, the people who reap the biggest rewards aren’t those who work the fastest.

They’re the people who make things that are wonderful, original, weird, emotionally resonant, and authentic. As our feeds become flooded with instant, AI-generated content, the most dangerous thing you can do is... See more

There are two types of people making stuff: content creators and artists .

Both are creative. But there is one distinct difference: Content creators are willing to trade control for speed. Artists are not.

• Content creators are willing to trade control for speed. Creators are trying to get a good-enough cut, a performant-enough ad, or an

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