Speed and Efficiency are not Human Values

Creators are thinking about AI the wrong way. Most creators are attracted to AI because they can use it to emulate the work of creators who have more resources. Finally – an equalizer! When that becomes true, when you CAN emulate the work of bigger creators, those creators will just adapt. They will innovate and create content that once again c... See more

In a world where we can outsource productivity to technology, the people who reap the biggest rewards aren’t those who work the fastest.

They’re the people who make things that are wonderful, original, weird, emotionally resonant, and authentic.

When it comes to AI, we need to aim higher than the question: “What if you could press a button to generate an essay?” AI can produce infinite amounts of content; quantity is its game. Quality, intention, taste, originality, vision—that’s where we come in.