Saved by Katarina Andrejević
Learn the Difference Between Marketing vs Transactional vs Lifecycle Email
The deeper you dive into the email world, the more you realize there aren’t just a few types of emails you can send. Best-in-class organizations and operators might send up to eight different categories of emails, each with a specific purpose in mind:
- Traffic-driving newsletters
- Destination newsletters
- Alerts
- Courses
- Pop-up newsletters
- Transactional
Dan Oshinsky • Article
Marketing emails
Finally, there are Marketing emails. These are explicitly designed to sell something or promote something.
Finally, there are Marketing emails. These are explicitly designed to sell something or promote something.
Dan Oshinsky • Article
When WP Engine has prospects they know are not ready to convert, they put them on a different list where they send them (less frequent) monthly emails with relevant content. When it later comes time for these prospects to go looking for premium WordPress hosting, you can guess where they go.