Learn the Difference Between Marketing vs Transactional vs Lifecycle Email

1) Be clearDevelopers don’t have time for fluff. If they don’t understand your offer immediately, they’ll move on. While brevity is good, avoid being too vague. For example, “Email for Developers” lacks clarity. Does it mean marketing, transactional emails, or an inbox?2) Highlight your valueYou must explain the “why,” not just the “what.” For inst... See more

Emails 1 through 6 unpack our Emergent Marketing Series, describing who we are, what we stand for, and how we can help our audience.

Our series “endpoint” technically is email #6, which then mentions email #7. Email #7 is our ‘choose your own adventure,’ where we frame, then link to all of our courses, leaving the subscriber to take a path that best... See more

In this session learn the tactical components of a great GTM plan. In particular, we'll cover the critical elements of a marketing and sales cycle. Learn the basics of of inbound marketing, outbound marketing, sales funnel design and optimization, and lastly, the importance of customer engagement and validation.