Saved by Katarina Andrejević
Learn the Difference Between Marketing vs Transactional vs Lifecycle Email
The art of finding and reaching that customer on their journey with the right message at the right time so they are willing to consider a product is the job of marketing. The art of selling and converting a prospective buyer into a customer is the job of sales.
Martina Lauchengco • Loved: How to Rethink Marketing for Tech Products (Silicon Valley Product Group)
In the last 5 months, I've had over 200+ sales calls.
A common misconception among business owners:
Landing page or Website?
Here's the breakdown:
1/ Landing Page: Focused on conversion 🎯
It's built to do... See more
The deeper you dive into the email world, the more you realize there aren’t just a few types of emails you can send. Best-in-class organizations and operators might send up to eight different categories of emails, each with a specific purpose in mind:
- Traffic-driving newsletters
- Destination newsletters
- Alerts
- Courses
- Pop-up newsletters
- Transactional emai