SoundCrowd: Tokenizing & Collectivizing Soundcloud

Media creators today can issue their own cryptographic token and design distribution and incentives around it to trigger a virtuous cycle for themselves and their fans. A simple token economics model could help media creators bootstrap funding for new projects, reward early fans and rally communities towards a common goal. In short, communities sho... See more

More positively, establishing a track record through proof of passion may finally enable a scalable business model for independent cool-hunters and curators. Those who consistently invest in overlooked and underappreciated items that then wildly succeed will be sought after. Marketers and algorithms will surveil their purchases, swarming in after. ... See more

As an example, music is a really interesting area and we have a number of investments there, so I’ll mention Royal and Sound.xyz. What both of those websites do is they let musicians basically create NFTs and other new sorts of digital objects musicians can use. Think of the NFT as scarce digital album art that also gives you other perks, like behi... See more

As the internet continues to decentralize culture, letting us choose which streaming services and video games and social media we want to base our lives around, some of the most intoxicating new music is coming from these tiny SoundCloud pockets, which you can only access if you already know to look there. This is music you won’t find in mainstream... See more

My intuition is it’s more likely to start with distribution than crowdfunding. There are tools to fund future development or work available to most creators. If you're a musician, you go to a record label and I'm sure there's the equivalent in the influencer world. Competing head to head with existing services is not the way to go. The new cool thi... See more

This is reflective of a broader trend—artists want direct ownership over the relationship with their fans, and to be compensated based on how these fans interact with their music. Case in point: SoundCloud’s recent foray into ‘fan-centric’ payouts, Deezer’s continued experimentation with user-centric payout models, and the ongoing parliamentary inq... See more

The core tenet of any web3 project is a token. Operating as the centerpiece of the ecosystem, tokens are the new form of equity. Tokens typically carry governance rights, and allow community members to participate in a product, service or protocol as a co-owner and key decision maker of a shared treasury.S ince 2013, founders have had to think abou

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"There are so many facets to what crypto can enable, including the creation of community-owned platforms. That's the biggest shift—it's tough (or near impossible) to build wealth without ownership, and artists have never had ownership of platforms. If you look at the market cap of Spotify, look at the value of Patreon, it's in the billions of dolla... See more