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The curation of collaborative playlists is inherently a creative endeavor that taps into our uniquely human capacity for artistic expression.

By providing a platform for this creativity to flourish, musicto aligns with LaFrance's vision of using technology to enhance rather than replace core aspects of our humanity.

In essence, musicto's collaborativ... See more

Content development is often a solo endeavor, but it shouldn’t have to be. Through combined creativity, resources, and distribution, collaborations offer tremendous options for creators to progress. But historically ‘collabs’ have relied on solely goodwill and been precluded by issues with trust, incentive alignment, and payments.

Sharing tastes forges social bonds between people (i.e. bridges), while discrepancies in taste create barriers between people (i.e. fences).