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Travel agencies are still a mega-spend category, approaching $100bn in the US in 2019.

Wellness-driven travel and tourism has significantly outpaced the growth of the broader tourism market (growing to nearly $600b in total value), and with younger generations spending more on experiences than physical items, this growth will only continue.

We feel there is enormous opportunity for growth in this market and in fact, some reports claim it could reach $50bn by 2025.