SORORITEES — NATURE

BEHIND THE RISE OF THE ‘IT’ SWEATSHIRT , businessoffashion

I chatted with Diana Pearl about the phenomenon of the status sweatshirt, a trend fueled by the limited-run launches of influencer brands like Dairy Boy, Daily Drills, and Parke. From last September to this month, the amount of fashion content on TikTok featuring sweatshirts increased by 89... See more