Some questions

So I’m asking, What is the change I’m trying to make? And, Who’s it for and what’s it for? And then I ask things like, What’s the medium that will help it get there? Is it a blog post, or a talk? Or is it a book? What box does it fit in?

Some questions that I’ve found to be very effective in one-on-ones: If we could improve in any way, how would we do it? What’s the number-one problem with our organization? Why? What’s not fun about working here? Who is really kicking ass in the company? Whom do you admire? If you were me, what changes would you make? What don’t you like about the

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These questions can help you focus your story:

• What is the most important part of the work you are trying to promote?


• If you could only tell someone one thing about the project that really gets to the core of why you’re doing what you’re doing, what is that thing?


• What sets you apart from other similar projects or creators? Is it your

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